The ruling Bharatiya Janata Party (BJP) is alleged to have politicised ‘Jan Aushadhi’, a scheme for making available low-cost generic medicines. It is alleged that ‘Jan Aushadhi’ scheme advertisement is used for popularising the name of Bharatiya Janata Party.
All the medicines now sold through Jan Aushadhi’ carries saffron-hued logo of the scheme — with Bha Ja Pa in Devanagari, also the short form for the Bharatiya Janata Party (BJP) inte schemes acronym.
Launched in 2008 by the Congress led UPA government, Jan Anshadi was re-branded twice by the Modi government in the last three years.
It has been rebranded Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) with the letters BJP written in Hindi. Earlier the packages carried the logo of the medicine manufacture — Bureau of Pharma PSUs of India (BPPI) Now it includes Bha Ja Pa in saffron colour.
It is alleged that government schemes are misused for popularising party names.