India hopes of shipping 300 million kg of tea in 2020


By Rajeev Vasudev

Kochi: With tea exports in 2017-18 standing at about 250 million Kgs, the Tea Board hopes of 300 million Kgs of tea sales abroad by 2020. This was disclosed at an interactive session the tea board officials had with exporters\stake holders last week.

The Tea Board held the session as part of framing a road map for achieving the 300 million kilo target. In the session, the government was open minded, gathering information regarding the present status export scenario of Indian tea market and how to augment it. During the interaction, government officials also shared their views of how to build up a cordial cooperation between the various government sectors and members of the tea industry.

Tea Board Chairman Arun Kumar Ray opined that no one should compromise on quality. He stressed that the graph of tea exports would go high with the quality graph having a good dimension. Ray also noted that the market demanded more of Orthodox teas and organic teas, which is also booming in terms of exports also.
He also mentioned about the cooperation between the big players in the industry with small scale tea growers. He also said that there should be a sustainable development in the sector that can only add to the growth of the industry.
Mentioning that the small tea growers form a great chunk of the industry, Ray said that more awareness should be created among these growers for ensuring better quality.
The stake holders, industry experts and major exporters expressed their views at the session.

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